Performance Marketing & Growth Specialist

I've managed $200K+ in monthly ad spend. Now I build the AI agents that make it run itself.

4+ years driving paid acquisition across Google, Meta, and TikTok — up to 4X ROAS, structured testing, and now autonomous AI agents that do the reporting and diagnosis an analyst used to spend an afternoon on.

M Nikhil Raj

What I actually do

Paid media

Google Ads, Meta Ads, TikTok Ads — strategy, A/B testing, scaling to 4X ROAS

AI automation

n8n, Claude/Anthropic API — autonomous agents for campaign diagnostics and reporting

Data & analytics

Python, SQL, Power BI, GA4, GTM — turning raw exports into decisions

Web & product

HTML/CSS/JS for landing pages and full-stack sites, built and shipped independently

Experience

Marketing Manager Pixel Pay Media Pvt. Ltd.

Nov 2022 — Present

  • Manage end-to-end Google and Meta Ads operations across multiple B2B and D2C client accounts, consistently delivering up to 4X ROAS.
  • Oversee monthly advertising budgets exceeding $200,000, improving CPA through structured A/B testing and audience targeting.
  • Boosted key campaign metrics (CTR, CPC, ROAS) by up to 2x through data-driven strategy and conversion-focused optimization.
  • Design and build autonomous AI marketing agents using n8n and Claude to automate campaign monitoring, diagnostics, and reporting.
  • Implement tracking and attribution (GA4, GTM, Meta Pixel) and use Python, SQL, and Power BI to extract and analyze performance data.

Project and Sales Associate Lahari Enterprises

May 2021 — Nov 2022

  • Drove B2B sales of wear-resistant steel plates, delivering 100+ tons annually to mining and heavy fabrication clients.
  • Managed relationships with BHEL, NTPC, Sarda Metals, and private mining contractors across South Orissa and coastal Andhra.
  • Built deep technical knowledge of overlay plates and steel microstructure behavior under impact and abrasion.

Engineer — Quality Control Chassis Brakes International (Hitachi Group)

Oct 2018 — Jan 2020

  • Increased assembly machine output efficiency by 15% by installing POKAYOKE quality checks at critical points.
  • Inspected and validated press-formed Ultra High Strength Steel parts as a Tier-2 supplier to Maruti Suzuki.
  • Supported PPAP & APQP activities for brake components, ensuring alignment with customer specs during mass production.

Projects & ventures

Let's talk

Email: nikhilrajm007@gmail.com

Phone: +91 9704697260

Download full CV (PDF)