Performance Marketing & Growth Specialist
$200K+ in monthly ad spend managed. 4X ROAS delivered. Now I build the AI agents that do it at scale.
4+ years running paid acquisition across Google, Meta, and TikTok for B2B and D2C accounts — structured testing, rigorous attribution, and now autonomous AI agents that do the diagnostic work an analyst used to spend hours on.
What I actually do
Paid media
Google Ads, Meta Ads, TikTok Ads — strategy, A/B testing, scaling to 4X ROAS
AI automation
n8n, Claude/Anthropic API — autonomous agents for campaign diagnostics and reporting
Data & analytics
Python, SQL, Power BI, GA4, GTM — turning raw exports into decisions
Web & product
HTML/CSS/JS for landing pages and full-stack sites, built and shipped independently
Experience
Marketing Manager — Pixel Pay Media Pvt. Ltd.
Nov 2022 — Present
- —Lead and mentor a team of 10+ media buyers, overseeing campaign execution, quality, and performance across Facebook, Google, and TikTok Ads for multiple client accounts — consistently delivering up to 4X ROAS.
- —Build client-facing performance reports and review decks, translating campaign data into clear strategic recommendations through client onboarding and ongoing performance reviews.
- —Own keyword research, audience targeting, ad creative/copy testing, and bid strategy management, driving profitable growth through structured A/B testing and conversion-focused optimization.
- —Oversee monthly advertising budgets exceeding $200,000 across accounts, improving CPA through efficient budget allocation.
- —Design data-driven strategies that boost CTR, CPC, and ROAS by up to 2x, refining targeting and audience/ICP profiles based on performance signals, market trends, and competitor activity.
- —Coordinate across cross-functional teams to plan and deploy campaigns end-to-end, implementing tracking and attribution (GA4, GTM, Meta Pixel, Google Ads Tag) to guide optimization.
- —Use Python, SQL, and Power BI to extract, analyze, and automate marketing data, enabling deeper performance insights and reporting.
- —Design and build autonomous AI marketing agents using n8n and Claude to automate campaign monitoring, diagnostics, and reporting.
Project and Sales Associate — Lahari Enterprises
May 2021 — Nov 2022
- —Drove B2B sales of wear-resistant steel plates, delivering 100+ tons annually to mining and heavy fabrication clients.
- —Managed relationships with BHEL, NTPC, Sarda Metals, and private mining contractors across South Orissa and coastal Andhra.
- —Built deep technical knowledge of overlay plates and steel microstructure behavior under impact and abrasion.
Engineer — Quality Control — Chassis Brakes International (Hitachi Group)
Oct 2018 — Jan 2020
- —Increased assembly machine output efficiency by 15% by installing POKAYOKE quality checks at critical points.
- —Inspected and validated press-formed Ultra High Strength Steel parts as a Tier-2 supplier to Maruti Suzuki.
- —Supported PPAP & APQP activities for brake components, ensuring alignment with customer specs during mass production.
Projects & ventures
READ FIRST
Case Studies
Three detailed breakdowns of how I actually get results — scaling to 4X ROAS, a structured A/B test, and the AI agent behind this site.
IN PROGRESS
Growth AI
A no-code AI agent for agencies (n8n + Claude) that analyzes ad campaign data and generates specific, actionable recommendations — not just metrics.
LIVE
Campaign Analyzer
Upload a real Google or Meta Ads export and get an instant AI-generated diagnosis — the working piece of Growth AI, live right now.
CLIENT SITE
HI Steel
Built and maintain histeel.in for a steel supplier specializing in AR400/AR500 wear plates and armor steel for military, mining, and industrial markets.
VENTURE
NextStep Associates
Founded and run a full-stack real estate website serving the Gurgaon / NCR property market.
Let's talk
Email: nikhilrajm007@gmail.com
Phone: +91 9704697260